Who would have thought that his idea in college to turn his plain book into a unique wooden book will be the start of a successful business? Hendri Hermawan ignites his creativity and finds a glamour way of transforming his plain college books by crafting it into a unique and amazing wooden book. People around him started to notice his wooden book designs and the rest is history.

Hendri Hermawan, the owner of Kayuyo, shared his business journey with Faces of ASEAN SMEs team. Here is his story.

This Indonesian Entrepreneur Crafted a Wooden Book That Leads Him to Success

Who would have thought that his idea in college to turn his plain book into a unique wooden book will be the start of a successful business? Hendri Hermawan, the owner of Kayuyo, ignites his creativity and finds a glamour way of transforming his plain college books into a unique and amazing wooden book.

Posted by Faces Behind ASEAN SMEs on Monday, August 10, 2020

 

F: What was your life before having Kayuyo?
H: Before I had Kayuyo, I used to have a food business where I sell snacks called rissoles to earn income for my college studies. I also had a design services for soccer jersey designs, banners, stickers, and others. I work as a Graphic Designer from 2017 until now while handling my business – Kayuyo. I divide my time for work, study, and business. I manage Kayuyo with my friend and my employee every day, but I do not feel tired as I do it with pleasure.

F: What motivates you to start opening Kayuyo?
H: When I entered college, I’ve had an incredible idea when I bought a book for my studies. I wanted it to turn into something different and unique. So what I did was, I looked for inspiration on the Internet and found a wonderful design of a wooden book. I decided to make my version of a wooden book out of it, and after I did, that’s what I began to use in college. My friends’ responses were very good when they saw it, and some of my friends also wanted to have one. So, I decided to make again my own designs of wooden books and sell them to my friends.

A few weeks later, I posted the wooden book that I made on Instagram and received pretty good responses. That’s when I thought that it might be the start of a great business, and now, it’s been nearly 2 years since I launched Kayuyo. I hope my business can further grow very large among the community. So that through this business, it can be a good platform to help other people by giving them employment opportunities to work with us.

F: Do you have any advocacies that you want to support or currently supporting?
There is an “ecovillage” community that I support in the village where I live. The community recycles used goods in an effort to reduce plastic waste. I support their advocacy as it has something to do with my business because the basic material of Kayuyo is waste woods. It is a material that is very sustainable and supports reducing plastic goods, becoming environmentally material.

F: What legacy do you want to leave behind and what advice can you give to those who are starting their own business?
The legacy that I want to leave behind is the knowledge I gained about entrepreneurship. We have to always seek for new innovations to make it different from others. That’s how we capture people’s attention to make them interested in what we do. For anyone who wants to start a business, especially young people, the most important capital is courage. Don’t be afraid to try and fail, because failure is the ladder of our success later. Make your day productive, make something different. You don’t need to have the best innovation, you just need to have a different innovation, then people will notice what we have.

“I think innovation without creativity will only make the “innovation” what everyone already thinks about—which are too common and ordinary. With creativity, we can make something different and extraordinary, and everyone will notice it.”

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