It is never an easy task to introduce something that is considered new and groundbreaking to a society where everything is already set in stone. But, we chatted with Melvin Mumpuni and the previous statement didn’t seem to deter him in launching and developing Finansialku (CBN – ID000001247), the essential guidance app to plan your finance wisely to reach a financial goal of your own.
Melvin got his start in finance world during his final years in the university. He found out that time that there was no a basic application to do financial planning. He then came up with the idea of Finansialku, literally means “my finance” in Indonesian. With a catchy name for Indonesian people; the main target market, it should be easier for him to approach and convince people to use the app. However, that’s never the case for startups. Melvin experienced the difficulties of putting together a solid, reliable team, as well as building trust. Not only that, it took him awhile to build a trustworthy brand and website to convince people in Indonesia.
His relentless effort got him where Finansialku is now, with 1,000,000 traffic per month and app users of 18,000 to 20,000 people. Many of those customers often came back to give Melvin a pat on the back for the work of Finansialku, and one of them was the one who uses that premium service of the apps. He was really satisfied with the app and even dared to compare it with other financial apps and put his input to better Finansialku. And sure enough, where Finansialku today is because of these loyal customer’s feedbacks
Another testimonial came from a guy from a sales background. He admitted that he’s often being rotated due to his work and this caused him to be caught in many debts because he never had an emergency fund. With Finansialku, he is now debt-free, even able to invest. This is of course a delight to Melvin and team, because that’s what the original goal of creating the app after all. The man who enjoys reading and going to the gym in his spare time sure knows how easy it is for people to get tangled in the consumptive debt because of how attractive this instant, online credit ads are. “This type of quick cash offer is what ruins the cash flow. People are still pretty much illiterate when it comes to these rip-off funding offer and they can just take the easy way without thinking of the consequences,” he emphasizes.
In its coming innovation, Finansialku will add more financial products on their website and use filter to help customers navigate the app more easily. Finansialku is also among one of the 22 financial technology companies that are already authorized by Otoritas Jasa Keuangan or OJK, Indonesia’s highest authority of finance service.
CBN – ID000001247
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